The Case for Case Studies -


entrepreneur case studies

Case Studies. Case Studies. Game Over: Yashwin Mohan. by Chana Boucher. An entrepreneur who had the nerve to pitch an idea to Richard Branson is reaping the benefits. Read more. Case Studies. Silulo Ulutho Technologies: Luvuyo Rani. by Nadine von Moltke-Todd. Oct 30,  · The Case for Case Studies Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 Rachel Meranus. case studies MBAs How an Executive MBA Degree Does a Great Deal in Advancing One's Career. EMBAs are typically a generalist training and participants learn how to approach an issue from many.

Seven Things That All Successful Entrepreneurs Do

If you're a successful business owner, you probably have a roster of clients that have successfully used your product or service. Customers that have experienced greater profits, improved productivity or reduced labor expenses as a result of your company aren't just trophies on your business mantle. They also are fodder for publicity. In fact, they're gems. Each time one of your customers benefits from your product or service, you have the potential for a case study.

A case study makes your business into a personal story, a living example of what your company can do to help others, entrepreneur case studies. From the media's perspective, this "proof of concept" is often the key factor in deciding whether to include entrepreneur case studies company in an article.

In a reporter's eyes, case studies give context to a story, providing concrete examples of how a business or product improves costs, productivity or efficiency.

Potential entrepreneur case studies also are persuaded by such anecdotes because they offer a third-party endorsement from an industry peer.

It's one thing to tell a business prospect about a client's success, but having that same story appear in the pages of an influential magazine or newspaper holds significantly more sway. It's a seal-of-approval for your business and the services you provide. What is a Case Study? Case studies often follow the same basic format:.

The anecdote should demonstrate how your company's product or service was a key factor in solving your client's problem. It doesn't have to be solely about your product or service, but your influence must be vital to the success. When contemplating a case study, entrepreneur case studies, the subject doesn't have to be well-known or influential.

In fact, entrepreneur case studies, the "who" is less relevant than the "what" and the "how, entrepreneur case studies. Writing a Case Study Case studies usually follow the same basic story arc:. Of course, there are often subtleties to the story that require deviation from the standard format. However, it's best to think along these basic lines when crafting a case study entrepreneur case studies it allows you to organize your thoughts in an easy-to-follow manner that resonates with reporters and readers.

You also should include as much detail and supporting material as possible. Quantitative entrepreneur case studies, such as actual productivity gains or increased revenue, provide unambiguous proof of success, while qualitative feedback, including quotes entrepreneur case studies letters of appreciation, bring the human element into the story.

When entrepreneur case studies a case study, a direct, honest approach always works best. Don't ever exaggerate or falsify claims.

Reporters have a nose for stories that are too good to be true, and when the truth is uncovered, entrepreneur case studies, the aftermath will be far worse than the benefit you would have gleaned from any slight inflation of fact. How to Use a Case Study Case studies are particularly suited to trade publications, industry websites and monthly magazines. In fact, editors will often request a case study to support an article, as it adds color. Although news-focused articles and press releases are less likely to include case studies, don't overlook them entrepreneur case studies a possible distribution vehicle.

The most common use of entrepreneur case studies studies in a press release involves a company with a product in beta. Often, during this period, outside clients are recruited entrepreneur case studies test the product and provide feedback. In such instances, you could use a short case study in your launch press release to provide third-party comment on your product's benefits.

But when doing so, use the case study as a teaser so you can save most of the meat for your individual pitches to key reporters. Including case studies in press releases also is valuable when your case study illustrates a complex or difficult application. For instance, imagine you have a new software product that has helped a customer expand sales of new, hybrid cars, entrepreneur case studies.

Your software may entrepreneur case studies be sexy, but the cars surely are. Combining the two would make your story more exciting than if you wrote a release based purely on your own product. In fact, incorporating photos and multimedia content into your story would potentially bring you media attention far beyond your initial expectations.

When conducting outreach, focus on publications and websites that are important to your customers, as these are the outlets that potential future clients also read. Remember, the ultimate goal of developing case studies and generating publicity is to create new business opportunities. Another benefit of case studies is that they have a long life. Depending on where you're placing the story, your case study could be featured in many different publications and in a multitude of articles.

In some cases, you may just want to concentrate on one part of the case study. In others, entrepreneur case studies, you may want to expand on the topic and make it a feature. It all depends on your audience and the type of media outlet you're targeting. Recruiting Customers If you're unsure about asking your customers or business partners to be part of the story, remember that it benefits them as well. A case study not only provides publicity, but it also paints both parties in a positive light.

Of course, if your product or service has helped to correct an unsavory or illegal problem, your customer may not be so keen to talk about it. So the next time you close a deal with an interesting client, take a few seconds to consider whether the story is worth telling to a wider audience.

If your friends and business contacts would find it interesting, the likelihood is that the media will, too. Marketing The Case for Case Studies Using a third party to illustrate your point can bring you the kind of publicity you want.

Next Article -- shares Add to Queue. Rachel Meranus. October 30, entrepreneur case studies min read, entrepreneur case studies. Opinions expressed by Entrepreneur contributors are their own. More from Entrepreneur. Amina AlTai teaches entrepreneurs and intrapreneurs how to balance a thriving career, body and mind. Book Your Session. Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.

Join Now. Guidant Financial works to make financing easy for current and aspiring small business owners by providing custom funding solutions, financing education, and more.

Entrepreneur case studies More. Related Books No B. Marketing to the Affluent Buy From. Marketing to the Affluent. Ultimate Guide to Amazon Advertising. The Direct Mail Revolution. Direct Marketing Buy From. Direct Marketing.

Ultimate Guide to Email Marketing for Business. The Digital Marketing Handbook. Latest on Entrepreneur. Entrepreneur members get access to exclusive offers, entrepreneur case studies, events and more.

Login with Facebook Login with Google. Don't have an account? Sign Up. First Name. Last Name. Confirm Email. Confirm Password. Yes, I want to receive the Entrepreneur newsletter. Are you sure you want to logout? Logout Cancel.


How The Best Entrepreneurs Succeed: A Case Study


entrepreneur case studies


Sep 22,  · How The Best Entrepreneurs Succeed: A Case Study. Paul B. Brown Contributor. Action Trumps Everything Contributor Group. Opinions expressed by Forbes Contributors are their Paul B. Brown. The case studies enlisted here trigger your intuitive reasoning and question established wisdom. Come and explore what it takes to script a successful entrepreneurial venture. Read the interviews with experts that can enrich your learning from the case studies. View the . Case Studies. Case Studies. Game Over: Yashwin Mohan. by Chana Boucher. An entrepreneur who had the nerve to pitch an idea to Richard Branson is reaping the benefits. Read more. Case Studies. Silulo Ulutho Technologies: Luvuyo Rani. by Nadine von Moltke-Todd.